CONTACT ME
CONTACT ME

Ashi is a User
experience designer
based in Melbourne.

I have almost two years of experience as a UX/UI Designer and a Master’s in Design Innovation and Technology from RMIT.

I love to build human + computer interactions, and lead teams for products.

Check Out
My Work

Food waste in Australia

Created HungryBuds, a game to reduce food waste among Australian children (ages 5-6).Explored pedagogical and play-based learning models to reveal hidden concerns around food consumption and transportation.

Skills: Adobe XD, InDesign, Photoshop, Canva, Figma, Design Research.

HungryBuds - The Game

Created for RMIT as a final year project. Deliverables: Board game and Rule book Time frame: 3 months

Repairability Index

Developed a Repairability Index for Australian consumers using small appliances, promoting durability through a circular economy approach. Designed an accompanying website to aid in finding repair information.

Skills: Design Research, Adobe XD, Miro, Photoshop, InDesign, Team Collaboration, Communication Design.

Tackling E-waste

Created as a team of three for RMIT. Deliverables: Website, App, Repairability IndexTime frame: 3 months

HOW DO I APPROACH DESIGN WORK?

My Design Process

As a design process is always changing and greatly differs between roles my design process balances solving user problems with meeting business goals.

Design is not Art

I view design as problem-solving, focusing on functionality while aligning with business goals, not just aesthetics.

Understanding the problem

User research helps define the problem we're solving and ensures our solutions are grounded in real needs.

Who are we designing for

Understanding the target audience is key, as no design fits all user groups.

A solution to action

Quick wireframes and prototypes turn ideas into tangible solutions.

Getting feedback

The builder's mindset prevails—gathering feedback from usability testing and stakeholders helps refine the design.

Handing off the design

Designs are handed off to developers with clear asset management and a design system for smooth implementation.

TRUSTED BY THE BEST

NOTABLE
CLIENTS

I have collaborated with Deloitte, Cultured Kids Cuisine, an NGO in New York, and Hakuna Group, where I helped farmers in the Netherlands learn Western farming techniques through app and website design.

She has also volunteered as a co-host for Design Buddies, a design club.
Contact Me

MORE ABOUT ME

My skills, education
and more work

MY WORK HISTORY
Building Manager
FMV | Melbourne | 10/2023 - present

• Showcased excellent multitasking, organizational skills, and attention to detail.
• Developed strong relationships with key partners to ensure smooth operations between departments.
Store Manager
Lovisa | Melbourne | 10/2022 - 10/2023

• Supervised and coordinated activities of customer service representatives to ensure quality customer service was provided, which improved customer satisfaction by 15%.
UX/UI Designer
Crudcook | India | 03/2022 - 06/2023

• Produced high-fidelity mock-ups for desktop and mobile versions of web
applications using tools like Figma and Photoshop.
• Researched industry trends in UX and UI design to ensure designs remain current and relevant.
Web Designer (Volunteer)
Cultured Kids Cuisine | New York | 06/2021 - 08/2021

• Contributed to creating a cohesive design system for the website, ensuring visual consistency, and usability.

UX/UI Designer
Hakuna Group | Netherlands | 02/2021 - 08/2021

• Implemented design solutions that aligned with business goals and user needs, contributing to a successful product launch.
SUMMARY
A UX/UI Designer with proven experience crafting digital experiences, creating user- centric designs, aligning with business goals, and enhancing overall user satisfaction. Led and collaborated with Deloitte on their 'Melbourne as a Smart City' project by proposing a public installation to reduce graffiti and encourage street art.
SKILLS
  • Sketch
  • Adobe creative suite
  • Figma
  • HTML5
  • CSS
  • User-Centric design
  • Design Research
  • Wireframing and prototype
  • Microcopy
  • Attention to detail
  • Design thinking
  • Design systems
EDUCATION & TRAINING
Design Innovation and Technology Master's
RMIT Technology
July 2022 - Aug 2024 Computer Science & Engineering Bachelor's
DCRUST University
July 2018 - July 2022
Google UX Design
Coursera
200 Hours, 2021
Pixel Hand Pointer

LET'S WORK TOGETHER

Download my resume or just hit me up an email. I'll get back to you in no time.

Resume Contact Me