Created for RMIT as a final year project.
Services provided: Design research, Adobe Creative suite, Canva
Deliverables: Board game and Rule book
Time frame: 3 months
Organic waste breaks down & releases methane, a greenhouse gas global warming potential between 28 and 36 times that of carbon dioxide. Australian economy loses $36.6 billion per year due to food waste.
Households waste 50% of this amount. Families with children tend to waste more food than families without children, and more children in the family often translates to the more significant quantum of food waste.
In 2020-21, the three largest sources of waste were building and demolition (25.2 mega tonnes), organics (14.4 mega tonnes), and ash from C&I electricity generation (12 mega tonnes).
Let's look at Australia, it has a lot of food campaigns educating people about food waste. Although education is an important leverage point. It has been largely ineffective. Because we target everyone!
Stop raising awareness; these are four essential elements to creating a successful public interest communications campaign according to Stanford.
1. Target your audience as narrowly as possible.
2. Create compelling messages with clear calls to action.
3. Develop a theory of change.
4. A solution to action.
Families with children tend to waste more food than families without children, and more children in the family often translate to the more significant quantum of food waste.
Instead of focusing on food waste we will try to shift the mindset to appreciation and love for food. An education campaign with a twist.
The consumption phase accounts for approximately half of the food waste generated within the food system.
Food composition of household food waste: High level of Consumption and Low Economic Value
Food composition of household food waste: Vegetables 80%, Fruits 78%, Cereal based food 63% and Dairy 25%
Game-Based Learning on Food Waste
Set in a dystopia without supermarkets, this game teaches food production challenges by requiring players to grow their own food. By removing surplus and refrigeration, it highlights the effort behind food production, fostering appreciation and reducing waste.
Statement: HungryBuds is a board game used to test the idea of no supermarket and no availability of food. Each player has the objective of completing a recipe card by growing, harvesting, and preparing the necessary ingredients.
Impact: By playing HungryBuds, children will gain a deeper understanding of the complexities of food production and develop an appreciation for the hard work that goes into getting food from the farm to the table.
How to Play:
Draw a Food Card: Each player draws one food card that shows the recipe they need to complete.
Plan and Buy Seeds: Players buy seeds and necessary items using their money tokens.
Plant and Water: Players plant their seeds on the farm and water their crops.
Set the Timer: Start the timer for each crop's growing period.
Unpredictability and Action Cards: At the beginning of each turn, players draw an unpredictability card and an action card.
Harvest and Cook: Once the timer completes, players harvest their crops and prepare their recipes.
Feeding the Family: The first player to complete their recipe and feed their family wins the game.
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